By the end of this workshop your team will have a sound understanding of how data and analytics can expand, enhance and strengthen your business and your relationships with clients. You’ll have some practical guidelines for strategy, messaging and design which can get you started on your own analytics journey.

Learning objectives:

The nature of data as asset
The importance of analytics to realising that value
Ways in which data and analytics can be developed as a line of business
Simple models for data and analytics as a line of business
The value of benchmarking
How to encourage and support internal and external communities
How to be strategically more agile when creating data and analytics lines of business
Addressing ethics and governance concerns.